---
title: "Culture corner: The Finnish town using pessimism to create a more optimistic future"
description: Meet the Finnish town that used negative marketing to breathe new life into their little municipality.  When the townsfolk were sitting...
---

[aiaTranslations: The Language of Life Sciences Blog ](https://aiatranslations.com/blog)

# [Culture corner: The Finnish town using pessimism to create a more optimistic future](https://aiatranslations.com/blog/post/culture-corner-the-finnish-town-using-pessimism-to-create-a-more-optimistic-future)

 Written by [aiaTranslations](https://aiatranslations.com/blog/author/aiatranslations) | Nov 18, 2019 5:00:00 AM

Meet the Finnish town that used negative marketing to breathe new life into their little municipality. When the townsfolk were sitting around facing another day of nothing to do and nothing to be proud of, they realized that they had no events and nothing that sets their town apart from neighboring towns. They pessimistically proclaimed, "Nothing works, not even pessimism" and an idea was born. Watch [this video](https://www.bbc.com/reel/video/p07srvm2/the-most-pessimistic-town-in-the-world?xtor=ES-213-[BBC%20Features%20Newsletter]-2019November15-[Reel%7c+Image+2]) to learn more.

[View full post](https://aiatranslations.com/blog/post/culture-corner-the-finnish-town-using-pessimism-to-create-a-more-optimistic-future)

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