---
title: "Reader’s Corner: Global Marketing and Advertising: Understanding Cultural Paradoxes"
description: "Global Marketing and Advertising: Understanding Cultural Paradoxes Packed with cultural, company, and country examples that help explain..."
image: https://aiatranslations.com/hubfs/Imported_Blog_Media/8d8b80_8f974bd56f37438984917d5a7df18d3a~mv2-1.jpg
---

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# Reader’s Corner: Global Marketing and Advertising: Understanding Cultural Paradoxes

[Medical Pharmaceutical Translations](https://aiatranslations.com/blog/topic/medical-pharmaceutical-translations) • Sep 25, 2014 12:00:00 AM

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## Global Marketing and Advertising: Understanding Cultural Paradoxes

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, **Global Marketing and Advertising** (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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