Two for One: How Foreign Language Training Can Help You Gain and Retain Clients

The shifting landscape of language and immigration across the globe, cultural diversity and global market needs people who walk through language barriers. An open-minded world view allows us to learn about other cultures and also reexamine our own. Opening doors of communication by providing employees with foreign language training, brings an abundance of benefits for both your company and employees. Here are just a few of the many perks:

Create and Retain Happy Clients Employees who can communicate using foreign languages can create new business opportunities, increase sales and improve retention of existing clients. Understanding another culture has a direct impact on international success. By knowing the culture, employees can build stronger relationships. They will understand how news will affect clients, better understand their challenges, way of working and how this all translates into English.

Create and Retain Happy Employees Studies have shown that training creates a positive mindset for employees and reduces turnover. Language training has been shown to help employees gain a greater sense of achievement. When employees feel better, they get along with colleagues better and from that, a more tolerant corporate culture emerges.  Knowing another language helps you look at life from a different perspective and to understand another’s perspective as well. First comes language –then comes understanding more people, different humor, foreign movies, art, music, and history.

Also, group language courses have the added benefit of providing an opportunity for employee team building which improves internal communication, morale and productivity.

Meet Different People Most people are friendlier towards us and appreciate when we speak their language and understand their emotions, the way they think, and the nuances of their language.

Gain Smarts It is widely known that learning new languages actually makes you smarter in all subjects. The process of learning and speaking one or more foreign languages alters your gray matter, which, in turn, helps keep your brain healthier.

Keep Your Smarts Research shows that people who learn and speak a foreign language can prevent or even slow down dementia and Alzheimer’s Disease. Keeping mentally healthy is just as important as keeping physically fit, and mastering a new language is one of the best ways to do it.

Improve Your Native Tongue Learning a new language makes you more mindful of ─and better at− your native language’s vocabulary, grammar, sentence composition, and idiom usage.

Become More Understanding Every culture has slightly or even completely different world views. Knowing the culture linked to the language will help you understand the world better and people better, even yourself.

Be Well-Rounded When you put together all of the benefits of knowing a foreign language, they add up to your employees becoming more confident, happy, creative, intelligent individuals, who will help your business succeed. And who wouldn’t want that?

By Ilona Knudson

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