---
title: "What gamers want: Good translations"
description: While many businesses have suffered during the coronavirus pandemic, others have thrived, including the video game industry. Over the...
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---

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# What gamers want: Good translations

[Medical Pharmaceutical Translations](https://aiatranslations.com/blog/topic/medical-pharmaceutical-translations) • Jun 2, 2020 12:00:00 AM

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While many businesses have suffered during the coronavirus pandemic, others have thrived, including the video game industry.

Over the past few months, video game sales have [increased](https://www.weforum.org/agenda/2020/05/covid-19-taking-gaming-and-esports-next-level/) 63% in fifty key markets around the world. Other impressive statistics abound.

Video games are a hit and a global phenomenon – and that latter means that audiences want a better translation experience.

A new article lists some of today’s video game translation “musts”. Some, like a demand for quality work from knowledgeable translators, aren’t particularly surprising, but others are far more subtle.

For instance, the tone in which game instructions are written or spoken is important; in certain cultures, like the US, commands are fairly polite, while in other cultures, like Russian, they should be more direct. Translating swear words into their appropriate equivalent is also a must.

[Read on](https://www.invenglobal.com/articles/11245/5-challenges-of-video-game-localization-in-2020) to learn more about the increasingly complex requirements for getting game translation just right.

[*Image source*](https://thriveglobal.com/stories/the-history-of-online-gaming-and-its-advancement-today/)

*Contact Our Writer – *[*Alysa Salzberg*](http://www.alysasalzberg.com/)

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