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Reader’s Corner: The Culture Code

Medical Pharmaceutical Translations • Jan 18, 2013 12:00:00 AM

The Culture Code:  An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

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